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Digital trust: The new superpower for businesses

In a world where cyber threats are becoming increasingly sophisticated, small and medium-sized businesses face a critical challenge. But the solution lies not just in the IT department – it is about a holistic strategic approach to digital security. 

In today's digital landscape, small and medium-sized businesses (SMBs) are facing an increasing wave of cyber threats. Many leaders mistakenly believe that digital security is only about IT security, but the reality is far more complex and all-encompassing.

Strategic digital security goes beyond traditional IT security measures. It involves integrating security into all aspects of the business, from business processes to decision-making at the management level. This holistic approach is crucial for building long-term digital resilience and resistance to increasingly sophisticated threats.

Alarming statistics

94%

economically motivated

human error

68%

60s
to be fooled

exploitation of weaknesses

180%
  • 94% of data breaches at small businesses in Europe are financially motivated
  • 68% of security breaches involved users who were tricked by social engineering or made some kind of mistake
  • The average time for users to be deceived is less than 60 seconds
  • 180% growth in the exploitation of vulnerabilities as a first step towards access for a security incident - nearly three times as much as in 2023

CSO Online magazine also reports that artificial intelligence (AI) has revolutionized cybersecurity with advanced methods for protection and automation. However, it has also introduced new challenges. The cybercriminals' own use of generative AI has significantly increased the complexity and frequency of attacks. Since the launch of ChatGPT, there has been a staggering increase of 4151% in phishing attacks. 

This is a wake-up call when figures from KnowB4, a leading provider of security training and security culture, show that 91% of successful security breaches start with a phishing attack.

A holistic approach

These figures underscore the need for a strategic and holistic approach to digital security. You must look beyond traditional IT solutions and implement a comprehensive security strategy that is tailored to your unique weaknesses, challenges, strengths, and goals. This involves:

  • Risk assessment: Identify and prioritize critical assets and potential vulnerabilities.
  • Security policies: Develop and implement clear guidelines for all aspects of digital security.
  • Training of employees: Ensure that all employees understand their role in maintaining the company's digital security.
  • Technological solutions: Implement robust security systems that are tailored to the company's needs and resources.
  • Continuous monitoring and improvement: Regularly evaluate and update the security strategy.
Role of Management

An effective strategic approach to digital security requires commitment from top management. It is no longer sufficient to delegate responsibility solely to the IT department. Leaders must understand the strategic implications of digital security and integrate security considerations into all business decisions and processes.

Summary

In a time when digital transformation is accelerating across all industries, you can no longer view digital security as an afterthought or a purely IT function. By adopting a strategic, holistic approach to digital security, you can not only protect yourself against threats but also create a solid foundation for growth and innovation in the digital era.

Strategic digital security is not a cost, but an investment in your company's future. It is time to take this seriously and implement comprehensive strategies that ensure your digital resilience in the years to come.

Digital trust: The new superpower for businesses
Ronny Stavem February 6, 2025
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Security assessment: The key to profitable and robust digital security