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ISO27001: Paper tiger or competitive advantage?

How organisations move from ISO compliance to real operational resilience
December 18, 2025 by
ISO27001: Paper tiger or competitive advantage?
Ronny Stavem
Many organisations spend significant time on ISO 27001 and information security, yet still face a high level of risk. This is often because the work is focused more on satisfying audits than on supporting the organisation’s actual objectives. The result is a paper tiger. Polished documentation, but little real resilience

For leaders and boards, it’s crucial to distinguish between being compliant and being secure. This article explains how to move from ISO on paper to true operational robustness, where security actively guides and supports the business.

What is an ISMS and why ISO 27001?

ISO 27001 is an international standard for information security management systems, often referred to as an ISMS (Information Security Management System). An ISMS is not an IT system or a collection of technical measures, but a management system: 
a framework for how the organization identifies risks, prioritizes actions, monitors responsibilities, and improves over time.

When used correctly, ISO 27001 provides a framework that helps management to:

  • understand what is important to protect
  • take informed decisions about risk
  • ensure that measures are actually implemented
  • create continuous improvement

The problem arises when the standard is treated as a goal in itself.

The Paper tiger. When ISMS loses it's value

The term paper tiger is used to describe something that looks impressive on the surface but has little real effect. In information security, it refers to an ISMS that:

  • is full of policies and documents
  • satisfies the auditor's checklists
  • but to a small extent actually affects operations and decisions
An ISMS like this provides compliance, but not necessarily security. For management and the board, this is negative for three reasons:
  1. It gives a false sense of security
  2. It does not reduce the likelihood or consequences of events
  3. It provides little support for strategic decisions

In other words: The paper tiger looks safe, until something goes wrong.

Compliance is not security. Resilience is
Compliance is about meeting external requirements. Security is about withstanding reality. Robustness means that the company:
  • funderstands its most important risks
  • detects and handles incidents quickly
  • can maintain operation when something fails
  • protects trust among customers, partners, and owners

ISO 27001 can support resilience, but only when the ISMS is linked to business objectives and not just to certification and audit requirements.

An applicable ISMS starts with the business
Companies that succeed with information security in practice do not start with control points and document templates. They start with questions that are relevant to management:
  • What is most critical for our value creation?
  • What events can we least afford?
  • Where will failure have the greatest consequences, economically, operationally, or in terms of reputation?

When security work is built around these questions, the ISMS becomes a management tool rather than a compliance project.

Spenn

Example: Spenn Group. When trust is the very business model
Spenn Group is a Norwegian technology company that builds and operates Spenn, a shared Nordic digital loyalty currency. The platform allows users to earn and spend loyalty points across various sectors, including hotels, airlines, and groceries. All within a unified ecosystem.

For Spenn, information security is not just a support function. Trust is the very foundation of the business. Stable operations, control over data, and clear risk management are crucial for both commercial success and further growth.


"We wanted to implement information security early on, as certification would be a competitive advantage."

Kristian Kolstad
CTO, Spenn

Therefore, the security objectives were directly linked to the business strategy, not treated as a separate compliance track.

Structure and overview without document chaos
To avoid a document-heavy ISMS and ensure progress, Spenn chose Dunamis Technology's vCISO service as strategic and operational support. The vCISO role provided structural capital, prioritization, and management anchoring, without unnecessarily burdening the company.

At the same time, the IO platform from ISMS.online was chosen as the common solution for the entire ISMS. Dunamis Technology is an ISMS.online partner and used the platform to consolidate all ISMS themes in one place: risk, assets, controls, responsibilities, incidents, and documentation.


"The platform serves as a common hub for risks, assets, and controls, making it easy to gather evidence and providing a clear audit trail."

Kristian Kolstad
CTO, Spenn

For management, this means oversight and control, and not more administration.

From paper tiger to management tool
The difference between a paper tiger ISMS and a usable ISMS is clear:
  • Paper tiger: focus on documentation and revision
  • Anvendbart ISMS: focus on risk, prioritization, and decision support

When the ISMS is actively used in management and governance, certification becomes a confirmation of maturity, rather than the main goal.

How Dunamis Technology can help
Dunamis Technology helps businesses transition from compliance to real security. We support top management and the board in establishing ISMS that are understandable, applicable, and closely linked to business objectives.

We offer among other things:
  • vCISO services that support management and governance
  • establishment of a risk profile with clear relevance to the business
  • use of ISMS.online as a common platform for management
  • clarification for ISO 27001 certification without building paperwork
Conclusion and a simple test
If their ISMS is mainly only brought out and massaged during audits, it is likely a paper tiger. If it is used to prioritize actions, understand risks, and support decisions, then it is functional and will give the company a competitive advantage.

👉 Is your ISMS a management tool or a paper tiger?

Contact Dunamis Technology for a non-binding conversation. We help you build robust information security that actually supports the business.


ISO27001: Paper tiger or competitive advantage?
Ronny Stavem December 18, 2025
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